New Study Suggests Flavors Can Help Smokers Quit

by Ivy Simpson on Oct 22, 2023

New Study Suggests Flavors Can Help Smokers Quit

Smoking cessation has long been a challenging journey for millions of individuals worldwide. Traditional methods, such as nicotine replacement therapies and counselling, have helped many quit smoking. However, recent advancements in vaping technology have opened up new possibilities for those seeking an alternative to combustible tobacco.

In this blog post, we'll explore the role of flavours in the efficacy of vaping, drawing upon a study published in the journal Addiction titled "E-cigarette support for smoking cessation: Identifying the effectiveness of intervention components in an on-line randomized optimization experiment [1].ā€

Note: Beco understands that vaping is not formally recognised as a smoking cessation tool, or medically licensed in most regions. The following information is to be taken as an indicator of the potential of vaping as an alternative to combustible tobacco only.

The Study:

The Study, available at, presents valuable insights into the impact of several key factors of the vaping journey and how they can have an effect on someone's abstinence from tobacco. This includes flavours, technical support, advice and aftercare.

Conducted by researchers from various institutions, this randomized trial examined the preferences of smokers transitioning to e-cigarettes with different flavour profiles and also tested for success rates when given different levels of advice and support. Let's delve into how these findings align with Beco's commitment to offering a variety of flavours to support smokers with less harmful alternatives.

Enhancing the Vaping Experience:

The study highlighted the crucial role of flavours in making the transition from traditional cigarettes to e-cigarettes more appealing. Many participants reported that flavoured e-cigarettes provided a more enjoyable and satisfying experience than their tobacco counterparts. Beco understands the importance of a pleasant vaping experience, which is why we offer a wide range of flavors, from classic tobacco to fruity and dessert-inspired options, catering to diverse preferences.

Reducing Smoking Cravings:

One key takeaway from the study is that smokers who did not receive advice on choosing the correct style of device or nicotine strength had a lower change of successfully abstaining from tobacco. This tells us that supporting customers with accurate advice on nicotine strength and device type is crucial and this is why the Beco team will always strive to provide advice and support to customers wherever possible.

Support for Success:

The study emphasized that supporting individuals with personalised advice via text message, including advice about flavours, is a ā€œpromising intervention combinationā€ that increased the chance of participants abstaining from combustible tobacco. Combining advice on flavours, along with supportive SMS messages achieved an average 4-week abstinence rate of 25%, compared to 15% when individuals received encouragement via SMS without flavour advice.


The study provides compelling evidence that flavours, advice and support play a crucial role in helping smokers abstain from smoking after switching to a vape. At Beco we acknowledge the importance of supporting our customers with the very best information, and a wide variety of expertly crafted flavours, with the goal of making the transition from smoking to vaping more accessible, enjoyable, and successful. Our wide range of flavors is designed to empower smokers to make the switch. We are proud to support the cause of tobacco harm reduction and look forward to a truly smoke-free world.


[1] "E-cigarette support for smoking cessation: Identifying the effectiveness of intervention components in an on-line randomized optimization experimentā€

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